Hygge (pronounced hoo-ga) is a Danish way of life. According to some, the word is comparable to the American identification with the word freedom. And what does it mean? Cozy. That’s it. This way of life is about getting cozy. Instead of dreading it all and commiserating with friends over the unfortunate cold weather we live in, it’s about creating opportunity for comfort. To enjoy the simple things in life, a hot beverage, a snuggly blanket, a warm fire, and good company. And while the last item is a little more challenging these days, this is the inspiration for the January Shop Move It Cozy Collection.
Warm drinks are key to embodying hygge. And, if you’re doing dry January, now is the perfect time to expand your palate and stock up on alternatives. The Teaspressa Hot Cocoa kit is the perfect way to create a beautiful cup of cocoa in adult fashion. It also makes an adorable gift, just drop the cocoa cube into a cup of hot water, coffee, or tea and enjoy!
To support you in getting through this season, we’ve sourced the coziest items we can find. And, because you can never have enough cozy jackets, the longline zip hoodie in cocoa from Mono B is perfect for at home or layered underneath your winter coat when going for walks outside. Yes, the Danish recommend long outdoor walks in the cold!
Looking for a new tea option? Local artist and ayervedic practictioner Jenny Schulder Brandt has created the perfect blend of chai to warm you from the inside out. L’Chaim, a special chai masala blend, developed over 10 years, is not only delicious, but each spice has its own unique health benefits. Making chai gives you an opportunity to slow down and do something good for yourself!
Our pièce de résistance of all things hygge is the super-soft Chenille Chunky Throw. It is the ultimate curl-up-on-the-couch blanket. From American Heritage Textiles, a company founded by fifth generation quilter Donna Sharp, this throw brings together function and style.
I think it’s safe to say that 2020 wasn’t what any of us expected. We’ve all had to reinvent in many ways. Why not make the entry into 2021 one of reframing our interpretation of the winter. After all, Denmark is consistently rated as one of the happiest countries in the world. Even with lots of rain, wind, and snow!
Let’s take a note from the Danish and get cozy! Let’s live that hygge life. As usual, we’ve sourced these items thoughtfully with brands representing, American-owned, Black-owned, women-owned, and local. Shop good. Do good. Feel good.