Luxury athleisure for powerful women everywhere. A woman run, women led brand, Alala offers a sophisticated yet bold take on activewear. Alala borrows its name from the Greek Goddess whose title signifies a battle cry, a call to arms. To us, Alala represents all that we aspire to be as modern women. We live our lives with the audacity to think we can do and have it all. The universe is our oyster and every day is another opportunity to leave our mark on the world. Join the ALL DAY Movement.